1. Search Volume: The number of times a specific keyword is searched within a certain period, usually displayed as monthly data on SEO tools.
2. Keyword Difficulty (KD): An indicator that measures the level of competition for a keyword, usually expressed as a percentage; the higher the number, the more competitive it is, the more expensive the advertising, and the harder it is to achieve a ranking.
3. Long-tail Keyword: A keyword phrase consisting of 3-5 words, usually with lower search volume but more precise, suitable for adding such keywords in articles for search engine optimization.
4. Keyword Ranking: The ranking position of a website for a specific keyword on the search engine results page (SERP).
5. Keyword Suggestions: A list of related keywords generated by tools based on the input keyword.
6. Domain Authority (DA): An indicator that measures the overall authority of a website, with a score range of 0-100; the higher the score, the higher the website's authority, making it easier for the website to be recommended by search engines.
7. Page Authority (PA): An indicator that measures the authority of a single page, with a score range of 0-100.
8. Traffic: The number of users visiting the website, with the displayed data also being monthly statistics.
9. Bounce Rate: The percentage of users who leave the website without taking any action after visiting; a higher bounce rate indicates lower content quality or attracts non-targeted users.
10. Dwell Time: The amount of time users spend on the website; longer dwell time indicates higher content quality, making it easier to improve rankings.
11. Competitor: Websites that compete with you for traffic in the same field or industry.
12. Traffic Sources: The channels through which users access the website, such as organic search, direct access (search bar access, bookmark access, etc.), social media, etc.; the displayed data is also monthly statistics.
13. Backlink: Links from other websites pointing to your website; the more links pointing to your website, the easier it is to achieve a ranking, indicating the authority of your website.
14. Outbound Link: Links from your website pointing to other websites; can improve user experience on your website and indirectly affect your website's ranking; it is not as effective as backlinks. What is commonly referred to as building outbound links is actually building backlinks.
15. Internal Link: Links between internal pages of the website; one is to help search engines understand the structure of your website, and the other is to enhance user operation and reading experience.
16. Link Equity: The authority value transmitted through links.
17. Anchor Text: The clickable text part of a link; usually when building backlinks, your website link is embedded in the article to guide traffic. The content of the anchor text should preferably be meaningful words, avoiding phrases like "click here" that are not easily understood by search engines.
18. Referring Domains: The number of unique domains pointing to your website.
19. Link Quality: The value of a link assessed based on the authority and relevance of the source website.
20. Keyword Density: The frequency of a keyword appearing in the content; generally, a frequency of 1%-2% is beneficial for SEO, and avoid keyword stuffing.
21. Meta Title (T): The meta title in the webpage, a code-level content setting, generally provided for search engines to understand your website.
22. Meta Description (D): The meta description in the webpage, also a code-level content setting, provided for search engines to understand your website, covering the main content of the webpage; search engines will display this content to users.
23. Meta Keyword (K): The meta keywords in the webpage, also a code-level content setting; Google search engine does not use this content to influence rankings, and it can be omitted in the webpage code.
24. Dofollow Attribute: This is also a code-level attribute used to control the flow of authority by search engines. Search engines will pass the page authority to the specified linked page based on this attribute value on the a tag.
25. Nofollow Attribute: With the changes in Google's algorithm, nofollow is no longer explicitly a directive to block the transmission of authority; it is treated as a suggestion that may be adopted, similar to sponsored (used for advertisements, sponsored links, etc.) and ugc attributes (used for user-generated content links), with other factors determining whether to transmit authority.